Getting it right in emerging markets like China and India, where Ikea is well-positioned to capitalize on a growing middle class, is a key factor in its goal of hitting EUR50 billion in sales by 2020. That’s up from EUR28.7 billion in its fiscal 2017 ($39 billion based on the average exchange rate for Ikea’s fiscal year) and almost double its 2005 sales level. Today the Ikea Group has 318 stores, not including the brand’s some four dozen franchised locations; it’s aiming for around 500 by 2020.
抓稳新兴市场,是宜家实现2020年销售突破500亿欧元目标的关键因素。在中国和印度,宜家已做好市场定位,瞅准当地迅速崛起的中产阶级。这是个雄心勃勃的目标:2017财年,宜家的销售额为287亿欧元,几乎比2005年的销售额翻了一番。目前宜家集团拥有318家分店,这还不包括48家特许加盟店;到2020年,宜家的另一个目标是:开店数量达到500家。
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