年轻创业者的黄金时代_BEC初级作文

年轻创业者的黄金时代

我们现在已经认识到，好的创意无处不在：可以来自任何年龄、任何地方或者背景。年轻的思想者可能更善于看到机会，而非种种限制；激情四射、天真的乐观主义是创业者的优秀（甚至可能是必不可少的）品质。

When Martha Lane Fox and I recall our early days at lastminute.com we often say that if we had known about all the barriers we would have to overcome in challenging incumbent operators we would never have started.

当玛莎•莱恩•福克斯(Martha Lane Fox)和我回忆起我们创建lastminute.com的早期时光，我们常说，如果事先知道挑战现有运营商必须要克服的所有障碍，我们绝不会开始创业。

For us, as for many founders, the key was to dive in and get on with it. Neither of us had any formal business education and we learnt by trial and error, trusting we would make enough good decisions to outweigh the bad.

对我们（也是对许多创业者）来说，关键是要“一头扎进去”，并坚持做下去。我们两人中谁也没有受过任何正规的商科教育，我们通过试错学习，而且相信我们会做出足够多的正确决策，来压倒那些错误决策。

Part of the trick, as in poker, lies in the assessment of risk. So how can we help our aspiring entrepreneurs master this skill and improve their chances of creating sustainable businesses? The key is to introduce our children to entrepreneurial thinking early. We need more initiatives that teach business skills, the importance of lateral thinking and logic — and, most importantly, that business done well should be fun and purposeful.