Amazon’s attitude makes sense. Most companies stick with mass production and common product configurations, for technical or commercial reasons. Even Google— which commands even more data with which to personalise its services — touts its Android mobile phone operating system under the slogan “Be together. Not the same”. Tilting gently at Apple, the advertising plays to the idea that each Android user is an individual, but also part of a like-minded crowd. In reality, Google has to ensure its software works across the greatest number and range of devices, safe from malfunctions, abuses and piracy. The paradox is neatly summed up in one poster showing a crowd of Android robots, each differently dressed and equipped. Underneath, however, they are all still the same robot.
亚马逊的态度有其道理。许多企业出于技术或者商业的原因,坚持按照一般性产品配置进行大规模生产。即使是掌握了更多数据、因此可以据此对产品进行个性化的谷歌(Google),对其Android手机操作系统的宣传语也是“和而不同”(Be together. Not the same)。这条广告温和地对苹果(Apple)进行了抨击,展现的理念是每个Android用户不仅是个体,也是思想相似的群体的一部分。然而事实上,谷歌必须确保它的软件能在数量和款型最多的设备上正常运行,不会出现失灵、滥用和盗版问题。这其中的矛盾在一幅海报上得到了精妙的总结,海报上有一群Android机器人,每一个的穿着和装备都不同。然而,在外表之下,它们依旧是相同的机器人。
【个性化时代还没有到来】相关文章:
★ 男性避孕药出来了
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15