Of course, not every cold email is so wildly successful. I’ve emailed Mark Zuckerberg, Larry Page, and yes, Marc Benioff, and didn’t hear back. I guessed at their email addresses, so maybe I gotthem wrong. Or maybe they just had nothing to say in reply. Oh well. No skin off my back. It was worth the try.I learned about the benefits (and associated failures) of cold emailing when I worked as an Associate for Summit Partners, the venture capital firm. Each day we typically cold called or cold emailed dozens of CEOs, since Summit got access to growth equity deals by contacting people directly. I learned a few rules of thumb that I still use today:
当然,不是什么冷邮件都能这么成功的。我给马克·扎克伯格,拉里·佩奇,当然,还有马克·贝内奥夫,都发过邮件,但都是石沉大海。我想可能我是把他们的邮箱地址弄错了吧,也可能就是他们不知道如何回复。那又怎样,我又没掉二两肉,这总是一件值得尝试的事情啊。我从风险资本公司高峰会伙伴的任职经历得出发冷邮件的好处及弊端,每一天我们都在给各个CEO打冷电话,发冷邮件,因为公司公平的决策都来自基层员工和CEO们的直接沟通。我着实学到了一些东西,并用到了现在:
Expect a 50-90% failure rate the first time you cold-email someone – i.e., no response. If you don’t get a reply, don’t worry – it’s hardly as bad as calling someone cold and having them hang up on you.
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