He and fellow researchers played clips of male and female voices to people of both genders, then asked them to identify which they preferred. The researchers also measured the way participants actually responded to the voices. In a 2011 paper, they reported that both women and men said female voices came across as warmer. In practice, women even showed a subconscious preference for responding to females; men remained subconsciously neutral. “Men will say they prefer female speech, and women really do prefer it,” MacDorman says.
他和和其他研究人员给参与男女两性声音测试的志愿者分别播放了男性声音和女性声音的片段,然后让这些志愿者听完之后确定并选出所喜欢的声音。与此同时,研究人员还对志愿者实对声音的反馈进行了测量。他们曾经在 2011 年的一篇文章中指出,女性和男性志愿者都认为女性的声音听起来比较温暖人心。实验证明,女性志愿者对女性的声音表现出了一种潜意识上的喜好,而男性志愿者则仍潜意识地保持中立。卡尔·麦克道曼教授表示:“男性志愿者总是说他们喜欢女性的声音,但女性志愿者才是真心实意地喜欢女性的声音。
Then again, you can’t entirely discount the fact that the Silicon Valley tech-bros who are designing many of these virtual assistants may be falling back on the “stereotype of a compliant sidekick,” Hempel concedes. But then again, it will be interesting to watch how these voices evolve alongside the technology. After all, for their app, Domino’s went with an affable-sounding dude-voice, which they dubbed Dom.
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