囧研究：无意义词汇影响消费习惯？_BEC初级作文

囧研究：无意义词汇影响消费习惯？

对于另外一部分学生，工作人员先向他们展示一个无意义词汇，然后让他们在1-100之间选个数字来评定这个词的幽默性。

Researchers discovered that some words such as blabesoc were indeed funnier than other non-words, like anotain. Chris Westbury, a psychology professor and lead author of the study, said: ‘The weirder the word is, the funnier the word is.

实验者发现，诸如blabesoc这类的无意义词汇确实比像anotain这类的无意义词汇更引人发笑。心理学教授克、该实验的主要发起人里斯·韦斯特伯里说：“词汇越奇怪，就越引人发笑。

The results were released in a paper entitled, Telling the World’s Least Funny Jokes: On the Quantification of Humour As Entropy, and published in the Journal of Memory and Language. The findings back up the 19th century theory from German philosopher, Arthur Schopenhauer, who proposed that humour is a result of an expectation violation.

实验结果以”讲述世界上最不可笑的笑话——关于幽默做为平均信息量的品质“为题，发表在《记忆与语言杂志》上。这一发现印证了19世纪德国哲学家亚瑟·叔本华的理论，他认为幽默就是违背预期的。

Identifying the funniest words is already a skill of good comedians or comic writers. The paper says: ‘The effect may also have practical effects in product naming, if it can be shown that the computable funniness in a name is a relevant factor in consumer behaviour.