当然,你不能单纯地依靠你的朋友。确实,能够获得朋友的支持与信任是一件感觉很棒的事情,但同时我也需要其他人的肯定。我希望我的书能够吸引更多的读者。而自从我启动了推广我的书的计划后,自产自销,我还需要在封面的印刷费用上找到赞助者。
I made a list of about a 100 companies that I thought would be interested, had my assistant look up their contact info, and then proceeded to send them all a short email explaining introducing Femgineer, the book, and ask if they’d be interested in offering a small sponsorship.
我列出了一份我认为会对我的书籍感兴趣的100家公司名单,然后请我的助手帮忙查阅他们的联系资料,然后再给他们寄送一封简短的邮件介绍Femgineer这本书,并询问他们是否对这种小型的投资感兴趣。
But we didn’t email them just once, we proceeded to email them a few times until we got a clear response.
但是我们给他们发送的邮件次数不限于一次,我们后来还陆续多次给他们撰写邮件,直到我们得到明确的答复为止。
Out of the 100, 15 people actually responded to one of our emails. I hopped on a call with each of those people. I started the conversation out by asking them about their company values, goals, and what caught their attention about Femgineer. Instead of just asking for the sponsorship outright, I crafted an offer, emphasizing how I could showcase them in the book, and how it would be aligned with their company’s values and goals.
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