But by including Crimea, Coca-Cola unleashed a firestorm in Ukraine, where demands for a boycott of the soft drink got under way. On Tuesday, the corporation threw in the towel and simply dropped the New Year's message. "Dear friends! Thank you for your attention. It has been decided to delete the item which caused the upset," Coca-Cola's Ukrainian subsidiary said on Facebook.

但是加入克里米亚的行为又惹怒了乌克兰，该国抵制可口可乐的要求已经开始进行。周二，可口可乐自认倒霉并撤下这则新年广告。可口可乐乌克兰子公司在脸书上写道："亲爱的朋友们，感谢你们的关注，我们决定删除这条引发混乱的广告。"

Late Tuesday Coca-Cola's headquarters in Atlanta, Georgia issued a statement apologizing for the issue but blaming an outside agency. "The Coca-Cola Russia team had a stylized map of Russia created as part of its Christmas campaign. The agency that created the map later made changes without our knowledge or approval," the company said. "We, as a company, do not take political positions unrelated to our business, and we apologize for the post, which we have removed."

上周二，可口可乐位于佐治亚州亚特兰大市的总部，对此事件发表了声明进行道歉，但是同时却责怪了一个局外者。该公司称："可口可乐俄罗斯团队有一张固定的俄罗斯地图，作为圣诞节活动的一部分，绘制这个地图的机构没有告知我们，也没有经过我们的同意进行了修改。我们作为一家公司，在对于与我们业务无关的问题上，不持政治立场，我们为这条广告道歉，并且已经删除。"

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