马云如何办好《南华早报》_BEC初级作文

马云如何办好《南华早报》

阿里巴巴集团执行副主席蔡崇信(Joseph Tsai)前一阵子接受了该集团斥资2.66亿美元收购的《南华早报》的采访，其间他在不经意间提供了对马云所提问题的答案。蔡崇信抱怨称：“对阿里不好的地方的关注太多了……我不是说《南华早报》应该增加对阿里的报导，但它应该更好奇。”

Mr Tsai promised that Alibaba will not tell journalists what to report but he dropped hints about how to behave if they wish to stay employed. Western news organisations report on China “through a very particular lens” of hostility to communism, he said. “We see things differently, we believe things should be presented as they are.”

蔡崇信承诺，阿里巴巴将不会指示记者报道什么，但他暗示，如果他们希望保留工作，就得明白如何表现。他说，西方主流媒体是从对共产主义的敌意这个“非常特定的角度”报道中国的，而“我们的看法不一样，我们相信实事求是。摆事实，讲道理，这是我们将来运作的原则”。

The trap into which Mr Ma has fallen is believing that news organisations should write what companies or governments regard as “responsible”. Most companies think journalists are too negative about them, and sometimes they are even correct, but trying to fight it is a misguided cause. If Mr Ma pursues it, he will discredit the paper by turning it into tame, predictable propaganda.