中国互联网的烧钱之战_BEC初级作文

中国互联网的烧钱之战

去年已经出现了投资者受够了“烧钱”的迹象。来自投资者的压力，被认为是去年滴滴和快的合并背后的原因。这两家领先的打车应用刚解决了烧钱的问题，优步就登场了。去年末，美团和大众点评合并，只是为了对抗搜索引擎百度旗下的平台糯米。

“That’s the story of the Chinese internet — the last man standing always wins. And sometimes when there are two last men standing they will merge,” says Mr Gan of Qiming.

“这就是中国互联网的故事——最后一个站着的人总会赢的。有时，如果最后还站着的是两个人，他们会合并，”启明的甘剑平称。

Brian Viard, an economist who teaches at the Cheung Kong Graduate School of Business in Beijing, says platforms like Uber and Airbnb depend on large numbers of customers and sellers to achieve a critical mass, which drives down costs. But he said the fundamental model of “burning cash” is more about optimism than economics.

在北京长江商学院(Cheung Kong Graduate School of Business)授课的经济学家布赖恩•维亚尔(Brian Viard)称，优步和Airbnb这类平台依赖于大量的消费者和商家来形成足够大的规模，从而拉低成本。但是他称，“烧钱”的基本模式更多与乐观有关，而不是成本效益。

“A lot of these companies have one thing in common — their perceptions of the odds of success are higher than they actually are,” he says.