What about using the reservations as a source of capital to complete the project? After all, it is not uncommon for companies to raise capital from would-be buyers.
那么,特斯拉是不是将订金作为完成该项目的资金来源?毕竟,公司从可能的买家那里筹集资金,是常见的做法。
Property developers, for instance, sell apartments “off plan” and use the proceeds to finance their construction. Then there are crowdfunding platforms, such as Kickstarter. Essentially, these allow people to pre-buy goods that they like the look of. Entrepreneurs then go out and see if they can be made profitably.
比如,地产开发商出售“楼花”,用所得资金来建造房屋。此外还有众筹平台,比如Kickstarter。本质上,这些平台让人们得以预先购买就概念而言符合他们喜好的产品。接着,创业者行动起来,看看能否实现概念产品的盈利性生产。
However, the problem with Tesla’s reservation system is that it does not deliver much of a capital injection. First, the $1,000 per head deposit is so small that it does not bring in much money. While $325m is not exactly loose change, it is a drop in the ocean when your capital expenditure requirements run to some $11bn over the next five years.
然而,特斯拉预订制度的问题在于,它并不会带来多大的资金注入。首先,每人1000美元的订金太少了,总共不能带来太多资金。尽管3.25亿美元不是小钱,但对未来5年需要的大约110亿美元的资本支出,仍是杯水车薪。
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2020-09-15
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