Companies that become giants in theirindustries are not immune from these five fundamental forces. At some pointthey become so big that the classic pathways to growth become constricted, andthe inevitable rise of new companies start to take their toll. At some point,all successful companies become too big to succeed.
即使成为行业巨头,这些企业也无法摆脱这五种基本力量。在某个时候,它们的规模如此之大,以至于传统的增长模式受到限制,而另一方面,新兴企业的增长又必然会重创大企业。到某个时候,所有成就显赫的企业都会遇到增长的瓶颈—大到不能再继续成功。
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