微信需要面对的大烦恼_BEC初级作文

微信需要面对的大烦恼

腾讯大多数利润来自游戏，但对其他许多领域——从在线视频、叫车服务到美食外卖——也都表现出强烈的兴趣。腾讯想利用微信作为用户获得这些服务的入口平台——所有这些服务如今都被嵌入了微信，就像在一款应用中嵌入许多其他应用。腾讯希望，将来有一天，它可以无需再使用竞争对手的应用。

While the service’s user base is growing — Tencent said the number of active WeChat accounts rose 39 per cent last year to 697m — there are some worrying precedents for WeChat’s clutter problem.

虽然微信的用户基础在不断扩大——腾讯表示，微信活跃账号的数量去年增加了39%，至6.97亿——但关于微信“信息太杂”的问题，存在一些令人担忧的前车之鉴。

Sina Weibo, for example, China’s version of Twitter, was once a competitor, but lost the social media crown to WeChat after it introduced advertising on a large scale.

例如，被称为中国版Twitter的新浪微博(Sina Weibo)曾是微信的竞争对手，但在大规模引入广告之后，便向微信让出了社交媒体头把交椅的位置。

“Weibo hit its peak in 2011; it was becoming too commercialised, everyone was clamouring for attention and marketing was going too far,” says Zhang Yi, head of Guangzhou-based internet consultancy iMedia. “I think WeChat will soon face the same problem.”