The same week his podcast appeared, WeChat began dealing with clutter, deleting or suspending blog accounts that were spamming users with messages.

上述播客发布的同一周，微信开始着手处理信息庞杂的问题，删除或暂时关闭那些向用户滥发信息的公众号。

As for ads, “good commercialisation does not harass users and only reaches its targeted users”, he said. “We don’t want users to have so many messages that they can never finish dealing with them.”

至于广告，“好的商业化应该是不骚扰用户，并且是只触达他需要触达的那一部分用户”，他说，“我们不想让用户在微信里面永远都有处理不完的事情。”

Observers said Mr Zhang appeared to be delivering a message not just to the public, but to Tencent’s management, amid pressure to “monetise” WeChat by increasing advertising and adding functions.

观察人士表示，张小龙似乎不仅是在向公众，也是在向腾讯管理层传递一种信息，因为他正面临通过增加广告、添加功能来让微信创收的压力。

“WeChat is having a hard time finding the middle path, a balance between monetisation and living up to Zhang Xiaolong’s vision,” said Mr Zong, the blogger.

宗宁表示：“微信正在艰难地寻找一条中间道路，在创收与实现张小龙的理想之间寻找平衡点。”

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