Is the electric car market about to have its iPhone moment
电动汽车市场是否即将迎来iPhone时刻?
Elon Muskclearly thinks so. The chief executive of Tesla Motors has never been shy when it comes to bragging about the wonders of his company’s vehicles. But based on his extravagantly ambitious new production plans, he has decided that a definitive moment is at hand that could turn the global car industry on its head.
埃隆•马斯克(Elon Musk)显然认为答案是肯定的。这位特斯拉汽车(Tesla Motors)的首席执行官在夸耀其公司汽车的美妙时从来不会保守。但基于雄心勃勃的新的生产计划,他认为一个决定性的时刻即将到来,有望颠覆全球汽车产业。
The Apple-like lines outside Tesla sales outlets at the end of March were a clue. That prospective customers would queue for hours to put down a $1,000 deposit on a car they had not even seen — and which most of them would not be able to actually buy for more than two years — is testament to Mr Musk’s ability to whip up excitement in a way that no one has done since the late Steve Jobs.
3月底,特斯拉销售门店外排起的队伍犹如苹果(Apple)门店那么长,那就是一个线索。这些潜在客户愿意排好几个小时的队,为一款他们甚至还未见到的汽车支付1000美元定金(其中多数人要等上两年多才能真正买到手),这证明了马斯克有本事煽动人们的兴奋心情,自史蒂夫•乔布斯(Steve Jobs)去世以来,还没有别的人做得到这一点。
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2020-09-15
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