罗伯茨正在发现他写的关于广告和品牌塑造的书上没有的东西,包括刚出版的《64招:如何领导疯狂的世界》(64 Shots: Leadership in a Crazy World)。企业名誉是有弹性的:当企业的形象受损时,更换管理层或战略往往会恢复名誉。但个人名誉很脆弱:一旦出现问题就可能是致命的。
The mystery is why he did it. It is not a secret that gender diversity in advertising and marketing is a sensitive topic. Women are far less likely than 66-year-old men such aslike Mr Roberts to sit on the boards of advertising groups such as Publicis. You might as well hang a warning notice reading “Tread carefully” by the subject and another saying, “Don’t embarrass Maurice”.
他为何这么做是个谜。广告和营销界的性别多样化是个敏感话题,这并非什么秘密。与罗伯茨这样66岁的男性相比,女性进入阳狮集团这样的广告公司董事会的机会小得多。你最好是在这个话题旁边挂一块“谨言慎行”的警示牌,再挂一块“别让莫里斯难堪”的牌子。
Mr Lévy himself made a mis-step in May when he downplayed the resignation of the head of the ad agency J. Walter Thompson (owned by rival WPP) after the latter was accused of making racist and sexist remarks. Three of the four members of Publicis’ senior management board are male, including Mr Roberts, while its executive committee comprises 18 men and two women.
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