“We started from WeChat. So it was our main, original source for getting customers,” he said.

“我们是从微信开始的，它原来是我们主要的客户来源。”他说。

Between fees for its services and money it makes through online games, WeChat manages to generate $7 in revenue per user each year, according to Nomura. The app has roughly 700 million users, more than the total number of smartphone users in China, in part because some users are outside the country and in part because people have multiple accounts.

据野村证券(Nomura)统计，通过售卖服务和在线游戏，微信每年可以从每个用户身上获得7美元的收入。微信有大约7亿用户，超过了中国智能手机用户的总量。出现这种情况，有一部分原因在于一些用户身在国外，还因为有些人有多个微信账户。

Much of that comes not from ads, as it might in the United States, but from spending on games, services and goods sold on the app. Those models may not translate from one market to the other, but the two can still borrow from each other, said Carmen Chang, a partner at the venture capital firm New Enterprise Associates.

这些营收有相当多并非来自广告——这可能跟美国有所不同——而是来自微信上销售的游戏、服务和商品。风险投资公司恩颐投资合伙人周一华(Carmen Chang)表示，这两种模式或许无法从一个市场移植到另一个，但它们可以相互借鉴。

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