1. Be conversational
1. 与读者对话
Whether you are offering insight into a technical topic, providing your opinion about new software, explaining a project or putting together an informational piece, it’s always best to structure the content in a conversational way so that it’s easy to absorb and retain for the average reader. Use everyday language that reads as if you were speaking to your audience in person.
无论你打算为一个技术话题发表自己深刻的见解,或者就某个新软件发表个人观点,还是解释一个项目,甚至是把信息块整理起来,最重要的是把内容组织起来,采用对话的形式,才能方便读者吸收和稳定读者群。尽可能使用生动的语言,让读者读起来似乎你正与他亲自交谈。
2. Implement calls-to-action
2. 采取“发动行动”策略
An awesome way to create more engagement and make your content more exciting for readers is to implement calls-to-action once or twice within most of your pieces. A call-to-action doesn’t have to be treated as a sales tactic. In fact, your calls-to-action should spark thought and interest in your readers.
有一个惊人的引起注意力、让读者更兴奋的方法,就是在写作内容里采取一到两次的“发动行动”的策略。这种策略不一定就是促进出售策略。实际上,你的激发行动策略应起到抛砖引玉、发人深省的作用。
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