After Jiao graduated from college in 2001, he entered into the advertising business and operated Internet salons. By 2011, he had earned enough money to be able to make a change in his hometown.
"I had 4 million yuan and thought I might use the money to achieve something, but I did not expect agriculture investment could be so huge," he said.
In 2011, he rented 80 hectares of forest land to build chicken farms, echoing a national call to develop the forest economy. In 2013, he rented another 133 hectares to grow peonies and strawberry.
"I'm so glad that the investment helped improve the environment of the village," he said.
In 2017, the village was given the award of being one of the most beautiful villages in China by the Ministry of Agriculture.
However, the honor did not stop Jiao from pursuing his ambitions further. "There is no brand effect, and our farm products do not fetch high prices," he said.
Jiao anticipated the next growth point to be rural tourism, banking on the growing popularity of rural lifestyles and natural beauty among urban holidaymakers.
He hired workers to build a cave-style hotel to offer guest houses along terraced fields.
"Rural tourism is about getting everyone in the village involved and offering to outsiders something that is genuinely small-town," he said.
Li Jing, 27, a receptionist at the cave hotel, takes home about 2,500 yuan each month. She used to work in the capital city of Yinchuan and Beijing as well.
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2020-09-15
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