今年,谷歌对其用户条款做了广泛而全面的变更,这些条款关系到谷歌如何使用数亿名用户的数据,以增强对消费者需求的了解、进而提高投递精准广告的能力。
For instance, the privacy policy changes permit Google to use data from YouTube video viewing to inform advertising in Gmail. Among the first products to launch after the changes is Google Now, which pushes out information about sports results or heavy traffic which it believes is relevant based on a user’s past searches or location information.
例如,变更后的隐私政策允许谷歌使用用户观看YouTube视频的数据,来配置在Gmail中投放的广告。谷歌在条款变更之后推出的第一款产品是Google Now,它能够根据用户的搜索历史和所处位置,向用户推送体育赛事结果或者交通拥堵信息,而谷歌认为这些信息对用户有用。
Many internet companies, including Microsoftand Facebook, are also looking to utilise their customers’ data in new ways, making the move vital to retaining Google’s lead in online advertising. But regulators have bristled at Google’s changes.
包括微软(Microsoft)与Facebook在内的多家互联网企业也在寻求以新方式来更好地利用用户数据,因此谷歌此举对其保持在互联网广告领域的领先地位十分重要。但是谷歌变更条款已令多家监管机构感到不悦。
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2020-09-15
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