国内英语资讯:Xinhua Headlines: From made-in-China to sold-in-China, foreign firms set to benefit at CIIE_时事

国内英语资讯:Xinhua Headlines: From made-in-China to sold-in-China, foreign firms set to benefit at CIIE

Jimmy Choo Yeang Keat OBE, co-founder of London-based luxury shoe brand Jimmy Choo, said he and his godson, a jewelry designer for Reggie Hung, will bring their new luxury brand Genavant to China through the event.

The brand, featuring jewelry-studded shoes, is set to unveil one pair priced at 30 million yuan at the CIIE.

"I have never done a whole pair of shoes covered with pink diamonds before. We spent almost one year on it," Choo said.

"The expo is big news, not only for China but the whole world," the 70-year-old said.

Arancha Gonzalez, executive director of the International Trade Center, called the CIIE "a very unique fair" and "an example of how international trade can be win-win."

"It signals a commitment of China to move from being a global factory to being a global market," Gonzalez said.

He said his organization sponsored 100 SMEs to take part in the expo in order to help firms from less-developed countries benefit from China's opening-up.

JOYFUL GALA

Foreign visitors arriving in Shanghai via Pudong International Airport can take a subway ride directly to the expo's venue, the National Exhibition and Convention Center (Shanghai), where they will be greeted by the event's mascot "Jinbao," a giant panda wearing a blue and yellow scarf embroidered with the CIIE logo.

According to the organizer, yellow represents the Silk Road Economic Belt, while blue represents the 21st Century Maritime Silk Road. A four-leaf clover logo is featured on the mascot's hand representing the shape of the exhibition center.