So what would Mr Novak’s hotshot successor do differently? “I feel we could get even more urgency and bigger thinking in our company, Mr Novak says after a pause.
那么,如果诺瓦克有一位“高手继任者,这位高手的行事会有何不同?诺瓦克停顿了一会说道:“我觉得,我们的紧迫感可能会更强,公司会有更远大的想法。
He goes on to explain that McDonald’s has done a better job of “leveraging its asset base, by launching into breakfast, beverages and being open all night. “I had my entire team around the world go out into McDonald’s, and we called it McDonald’s Immersion Day, Mr Novak says. “We looked at what they were doing and we said: ‘How can we do something that’s similar with our brands?’?
他继续解释道,在“利用资产基础方面,麦当劳做得更好,它推出了早餐、饮料以及24小时营业。“我曾让我的全球团队全员去麦当劳观摩,我们将其称为‘麦当劳浸泡日(Immersion Day)’,诺瓦克说道,“我们观察他们的做法,然后问:‘我们怎么能让我们的品牌也做到这些?’
Studying the best practice of other is something Mr Novak values highly. Once a year, for example, he heads to Omaha, Nebraska and treats Warren Buffett to lunch at KFC to pick his brain on business. He was introduced to the “Oracle by Doug Ivestor, former chief executive of Coke, who agreed on one condition: Mr Buffett would not talk about Yum’s stock.
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