Forget b-school. These days, d.school is the place to go.
忘掉商学院吧,如今求学要去设计学院。
Stanford University's d.school-the Hasso Plattner Institute of Design-has gained recognition in recent years for introducing the trendy, but murky, problem-solving concept known as 'design thinking' to executives, educators, scientists, doctors and lawyers. Now other schools are coming up with their own programs.
斯坦福大学(Stanford University)的哈素·普拉特纳设计学院(Hasso Plattner Institute of Design)提出一种名为“设计思维的理念,在近年来获得了外界认可。这种设计思维是针对企业高管、教育界人士、科学家、医生和律师而提出的一种时尚、但相当模糊的问题解决方式。如今,其他学校也开始纷纷开设类似的课程。
Design thinking uses close, almost anthropological observation of people to gain insight into problems that may not be articulated yet. For example, researchers may study the habits of shoppers waiting to pay for groceries in order to create a more efficient checkout system that maximizes last-minute purchases while keeping customers moving quickly.
设计思维通过对人们进行密切、甚至近乎人类学研究式的观察,来获取深入信息,以解决那些可能尚未浮出水面的问题。举个例子,研究者可以通过研究购物者在收银台前排队时的习惯来创立一套更高效的结账系统,以便在保证消费者能够快速通过收款台的同时,充分利用消费者最后一刻的购买冲动。
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