Appleintroduced an updated suite of Mac computers at a conference for developers in San Francisco, as it made a renewed push to use the iPhone and iPad “halo effect to convert more PC users to its higher-priced hardware.
苹果(Apple)在旧金山举办的年度开发者大会上,发布了升级后的Mac系列电脑。这家公司正加大力度,利用iPhone和iPad带来的“光环效应,吸引PC用户转而使用它更昂贵的电脑硬件产品。
A new MacBook Pro notebook, touting thinner casing and the same “Retina Display screen used in the latest iPhones and iPad, led a series of upgrades.
新款MacBook Pro笔记本电脑的一系列升级最为耀眼。它拥有更加纤薄的机身,还配备了最新版iPhone和iPad上使用的“Retina Display显示屏。
“Surfing the web can be like experiencing magazine-like quality, said Phil Schiller, head of product marketing, describing the new MacBook Pro, which he said was thinner than his finger. The device will cost $2,200, suggesting it was aimed at the professional market which Apple has been accused of moving away from as it goes more mass-market.
苹果产品营销主管菲利普·席勒(Philip Schiller)在描述新MacBook Pro时称:“使用该产品上网冲浪,能够体验到杂志一样的质感。他说,Macbook Pro比他的手指还保这款电脑售价2200美元,表明它面向的是专业市常一直以来,有人指责苹果把更多精力放在大众市场,抛弃了专业市常
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