然而,这并不妨碍诸如宝洁(Procter & Gamble Co.)、谷歌(Google)、耐克(Nike)和富达投资集团(Fidelity Investments)等公司大规模地招入具有设计思维教育背景的学生。
Executives at Fidelity became converts of design thinking after working on a project with a d.school class in 2006 that focused on getting people, especially younger people, to contribute more to their savings accounts, said Fred Leichter, a Fidelity's senior vice president and chief customer experience officer.
富达投资在2006年与斯坦福设计学院的一个班级合作完成了一个项目,这之后,富达投资的管理者们成了设计思维的忠实信徒。富达投资的高级副总裁兼首席客户体验长弗雷德·雷克特(Fred Leichter)介绍称,当时那个项目的核心是,让人们、特别是年轻人,将更多的钱存入储蓄账户。
In that project, students learned that baby boomers fondly remembered their first savings accounts and bankbooks, but younger savers didn't have such a tangible connection to banking. In response, Fidelity created an online feature that mimicked old-fashioned bankbooks.
在那个项目中,学生们了解到,婴儿潮时期出生的那代人在回想起他们的第一个存款账户和银行存折时会饱含深情,但更年轻一代的储户和银行之间没有这样一个具体有形的联系。据此,富达投资模仿过去的银行存折在网上创建了一个新功能。
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