2016年唐纳德·特朗普参加总统竞选的时候,为其服务的Cambridge Analytica公司(英国一家数据分析公司)获取并非法储存了大量脸书用户的信息。在脸书公司承认了这一事实之后,该公司面临着巨大的压力。
Cook was asked last month how he would handle the crisis.
上个月库克被问及他会如何处理这样的危机。
"I wouldn't be in this situation," the Apple CEO told reporters.
“我不会让这样的事情发生,”苹果公司总裁告诉记者。
"The truth is, we could make a ton of money if we monetized our customer — if our customer was our product," he said. "We've elected not to do that."
“事实上,如果我们的顾客是我们的产品,如果我们利用用户信息盈利,我们可以赚很多钱,”他说道。“但我们选择不这样做。”
Apple makes the vast majority of its money selling hardware, including iPhones, iPads and Macs. Facebook, on the other hand, has built an entire business on selling ads that target users based on information they provide.
苹果公司主要通过出售苹果手机、平板电脑和一体机等硬件设备盈利,而脸书公司的所有业务则基于广告销售,他们为客户提供信息,并以此为其定位目标用户。
Cook called privacy a "human right" and "a civil liberty" during his interview. When "all of a sudden something is chasing me around the web," Cook said, he finds it "creepy."
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