但创造这项纪录的新款iPhone本身却可能只是iPhone 4S的“增量升级版。实际上,如果从苹果最新版移动操作系统来判断的话,那么新款iPhone可能与苹果过去三年来售出的智能手机并无太大差别。当然,预计屏幕会变大,机身会变薄,但实际用户体验可能不会有太大不同。
In one sense, that is good since a reason the iPhone is so popular is that 'it just works,' notes analyst Neil Mawston of research firm Strategy Analytics. The hardware, software and Apple services like iTunes are tightly integrated and easy to use, making the device appealing to a huge swath of non-techie users. That is opposed to, say, devices running Google's Android operating system, where the ability to customize can complicate the user experience.
市场研究公司Strategy Analytics的分析师莫斯顿(Neil Mawston)指出,从某种意义上说,这是件好事,因为iPhone如此受欢迎的原因之一是它很好用。iPhone的硬件、软件和苹果iTunes等服务融为一体,使用方便,因此大量并非热衷电子产品的用户也为之着迷。与之形成对比的是搭载谷歌(Google)安卓(Android)操作系统的手机,这些产品的定制功能可能会使用户体验复杂化。
In another sense, sticking to the iPhone's traditional design is a problem, giving rivals a chance to jump ahead with new features. The Windows Phone operating system that Nokia uses has 'live tiles' that display useful information or photos directly on the device's home screen, not just dummy icons you have to touch to launch apps. The camera technology in Nokia's latest device is also likely to be superior to Apple's. And Nokia is showing its engineering prowess with, for instance, a touch screen that should work for users wearing winter gloves. Such subtle improvements have typically been the hallmark of devices designed under Steve Jobs.
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