而且已提及的支付系统意味着,如果公司能够说服用户不使用现金,那便可以简化交易过程。
And WeChat is a big reason QR Codes have been adopted so readily in China - technology that helps firms get information to users as well as facilitate those payments.
正因为微信,二维码在中国推广很快——二维码技术帮助企业向用户提供信息,简化支付。
Also, while WeChat has been fairly conservative in the amount of advertising it allows on its platform, it is a very targeted way for corporations to reach people.
此外,即便微信平台广告投放数量很保守,但是企业可以有针对性地接触消费者。
4.It is unashamedly China-focussed
4.聚焦中国
While it is making in-roads in South East Asia and South Africa, WeChat really is still all about China. It understands that market, and taps into what Chinese users are doing both online and offline.
即便微信正在进入东南亚和南非市场,但微信仍然聚焦于中国。其了解中国市场,了解中国用户在线上和线下做什么。
For example, the giving of red envelopes containing money at Lunar New Year - the country's biggest annual holiday - is a huge tradition.
例如,农历新年(中国最重要的年假)时发红包是最重要的传统。
A few years back WeChat introduced digital versions of these "hongbao" and its popularity has soared. During the festival which just ended, more than 688 million WeChat users sent or received them.
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