联想：成为PC老大后未来仍不确定_时事

联想：成为PC老大后未来仍不确定

但把联想看成新兴市场题材股就过于夸大其辞了。截至2012年3月份的12个月期间，PC市场容量正在萎缩的成熟市场占联想销售收入的42%。

Boosting thin operating-profit margins - just 2.3% in the second quarter - will also be a challenge. Lenovo has succeeded in sustaining operating margins in markets where it has a dominant position: They were 6.5% for its China PC business in the second quarter. But in much of the rest of the world, margins are vanishingly small. Making gains, when HP is promising to compete more aggressively, could be tough.

提升本就微薄的运营利润率──第二季度仅为2.3%──也会是一个挑战。联想在它处于支配地位的市场倒是维持了运营利润率，比如二季度在中国PC市场的利润率就有6.5%。但在世界上其他很多地区，其利润率却是微乎其微。在惠普放言将展开更大攻势的情况下，提高利润率可能会非常困难。

There are potential positive catalysts. David Daoud of IDC says that the launch of Windows 8 by Microsoft represents an opportunity for PC makers to escape the 'good enough' consumer mindset, whereby they are reluctant to pay a premium for superior products. If consumers are willing to open their wallets to pay for new features like touch screens, this could be an opportunity for Lenovo, which has launched four new devices designed with the Windows 8 system in mind.