7. Shisheido资生堂
In 2017, inspired by the philosophy of Japanese traditional cuisine, Shisheido launched a new line of skin care products called Waso. The name is derived from Wasoku, a traditional Japanese cuisine, that advocates the selection of fresh ingredients and minimal use of seasoning to enhance the flavor of the food itself. The packaging of the Waso line is simple, standing out from the flashier efforts of other brands. As an “entry-level line”, Waso shows rare dedication to attracting younger consumers. In 2017, Shisheido had two Chinese ambassadors: Huang Xuan (黄轩) and Tang Yan (唐嫣). Gao Yunxuang (高云翔) also joined hands with the brand to endorse their sunblock cream.
2017年受到传统日料的启发,资生堂开发了一条新的护肤产品线Waso,名字直接取自日本「和食」(WASOKU)的概念,和食是指运用当季新鲜食材,并且降低了调味,可以让食材散发出最新鲜的原始风味。包装也很简单,是花哨包装中的一股清流。作为“入门级”产品线来吸引年轻的消费者。2017年,资深堂的两为中国形象大使是,黄轩和唐嫣,在该品牌推出防晒霜时高云翔也有参与。
8. Cle De Peau
Inspired by “Chinoiserie,” Cle De Peaulauched “Clé de PeauBeauté Rouge Allegro n” lipsticks (480 RMB) in 14 rich and creamy shades. The packaging of the lipstick employs the classic CDP mazarine and gold angular design. Wang Luodan (王珞丹) and Wang Lihong (王力宏) joined the 2017 campaign for the high end Japanese brand.
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