为何除臭香体露在中国不受欢迎？中国人自带除臭基因_时事

为何除臭香体露在中国不受欢迎？中国人自带除臭基因

There’s another reason few Chinese consumers buy deodorant: basic biology.

此外，购买香体露的中国消费者很少还因为：基本的生理特性。

Scientists in recent years have shown that many East Asians, a group that includes China’s ethnic Han majority, have a gene that lowers the likelihood of a strong “human axillary odor” — scientist-speak for body stink.

科学家近年来已经证明，很多东亚人携带的一种基因可以降低产生强烈“人体腋窝气味”（体臭的科学说法）的可能性，这个群体包括占中国大多数的汉族人口。

That lowers the likelihood that they will use deodorant to begin with, according to a 2013 study by researchers at the University of Bristol and Brunel University in Britain, after a survey of nearly 6,500 women of various backgrounds.

因此这从根本上减少了他们使用香体露的可能性。这项2013年的研究由英国布里斯托大学和布鲁内尔大学的研究人员联合开展，研究人员调查了近6500名来自不同背景的女性。

“It is likely that deodorant usage is not widely adopted because there is, for much of the East Asia population, no need for it,” it said.

研究结论称：“香体露的使用可能不是非常普遍，这是因为对很多东亚人而言，他们不需要。”

Unilever was not deterred. It deployed a range of traditional marketing tools, including signing top celebrities to appear in TV ads, in-store product sampling and sweat tests, and concert sponsorships.