“我觉得这些应用真的很吸引人,寓教于乐,”31岁的北京人陈洁(音译)在接受采访时说道,他同时下载了好几款直播答题应用。“这些应用都是免费的,而我肯定能赢点钱回来,干嘛不试一把呢?”
The rising popularity has prompted firms such as Zhishi Chaoren, Baiwan Yingjia and Chongding Dahui to offer higher incentives to attract users.
直播答题的日益流行促使“芝士超人”、“百万赢家”以及“冲顶大会”等应用提供了更加丰厚的奖励来吸引用户。
Zhishi Chaoren, backed by leading Chinese livestream platform Inke, is offering a prize of 1.01 million yuan for a single round at the peak, while its rival Baiwan Yingjia is giving a maximum of 1.02 million yuan for a single round.
中国大型直播平台映客旗下的芝士超人每轮最高可提供101万奖金,而其对手百万赢家单轮最高可给出102万奖金。
Zhishi Chaoren has also roped in famous Chinese stars as hosts in a bid to differentiate from other apps and attract more users.
为了有别于其他应用,吸引更多用户,芝士超人还邀请了国内明星担当主持人。
Industry analysts point out that such games also offer lucrative commercial opportunities for the companies that launch them.
行业分析师指出,此类游戏也为游戏开发公司提供了诱人的商业机会
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