Livestreaming quiz applications are witnessing an explosive surge in China by drawing in a record number of participants in just a few days, making it the next growth frontier of the livestreaming sector in China.
在短短几天的时间里,直播答题应用在中国爆火,吸引了数量空前的玩家参与其中,成为中国直播行业的下一个风口。
The apps, which broadcast a live show, usually invite a host to ask questions of increasing difficulty. Players tap the handset`s screen within 10 seconds to lock in answers. Those who can correctly answer all 12 questions will share the prize pool ranging from 100,000 yuan ($15,340) to over a million yuan.
这些直播应用通常会邀请一位主持人出题,题目的难度会逐渐增加。玩家们要在10秒之内从手机屏幕上选出答案。12道题目全部答对者将会分得10万到100余万元不等的奖金。
The low cost, interactive mode of livestreaming, along with tantalizing incentives, have provided fresh impetus to the livestreaming sector that has often been stereotyped with routine shows and games.
在人们的固有印象中,直播行业往往是千篇一律的节目和游戏,而这种低成本互动模式的直播形式,以及其诱人的奖赏机制,为直播行业带来了新动力。
"I found them really appealing as I can learn and play at the same time," said Chen Jie, a 31-year-old from Beijing, who downloads several livestreaming quiz apps at the same time. "Given that these are all free apps and I stand to win some money, why not take a chance?"
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