By owning Frommer's travel-guide content and showing it in search results, Google could sell travel-related ads against it and provide more tools for people to book travel arrangements.
若拥有了Frommer's旅行指南内容并能在搜索结果里显示出来,谷歌就可以出售与旅行相关的广告,为人们提供更多预订旅行安排的工具。
The Frommer's deal follows Google's 2011 acquisition of Zagat Survey, whose reviews and ratings of millions of businesses have since been incorporated into Google+ local-business listings. Google said Monday that the Frommer's brand would be melded with the Zagat brand. Frommer's data about local businesses around the world could boost the Google+ business listings─where both Zagat ratings and individual customer reviews are displayed─and Google Maps.
收购Frommer's之前,谷歌曾于2011年收购了餐厅点评公司Zagat Survey。自那之后,Zagat对数百万家餐馆的点评和评级便被整合到Google+本地商业列表中。谷歌周一说,Frommer's品牌将与Zagat品牌融合到一起。Frommer's有关全球各地企业的数据可能会扩大Google+的企业名录(Zagat对餐馆的评级和个人客户对餐馆的点评都显示在这里)和谷歌地图(Google Maps)的范围。
With Zagat and Frommer's, Google is betting it can become a trusted guide for travel and local-business information by using expert ratings and aggregating online comments from thousands of customers, the way Yelp.com and TripAdvisor.com do.
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