“Once companies go asset light they can scale up tremendously. But I don’t think people have really thought through the implications of consumers being asset light,” says Jonathan Haskel, professor of economics at Imperial College, who has co-written a book on the subject, Capitalism without Capital: The Rise of the Intangible Economy. “Consumers will be able to be more flexible but they will also have to change their lifestyle.”
“一旦企业实行轻资产模式,它们可以大大提高规模。但我认为人们并没有真正考虑清楚轻资产对于消费者的含义,”伦敦帝国学院(Imperial College)经济学教授、《没有资本的资本主义:无形经济的崛起》(Capitalism without Capital: The Rise of the Intangible Economy)一书作者之一乔纳森?哈斯克尔(Jonathan Haskel)表示, “消费者可以变得更灵活,但他们也不得不改变他们的生活方式。”
Those consequences are likely to be profound for both consumers and the companies that supply them.
无论是对于消费者还是为消费者服务的企业来说,这都可能带来深远的影响。
First of all, when companies are supplying services rather than tangible goods, the relationship between consumers and the things that they use becomes infinitely more complex. If I have a record album on my shelf, my husband can clearly play it. But when I link our Amazon Echo speaker to my son’s Spotify account, I have no idea whether I am violating one of the thousands of terms and conditions he agreed to with his account. Furthermore, does that act give Amazon the right to send him advertisements based on the songs we play? “Consumers are going to have to deal with the contested nature of assets. They need to figure out their rights,” says Prof Haskel.
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