"To elevate the brand in China, it may be a matter of consistency more than anything else," said Dergarabedian. "The Force Awakens," for example, had the benefit of "a decades-long buildup" to its release, he noted.
德加拉贝迪安表示:“要在中国提升‘星战品牌’,持续性可能是最重要的。例如,《星战7》在上映时就得益于‘前几十年的积累’”。
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