Taylor Swift is on track to chart one of the highest-grossing tours of all time, with projections that she could sell $450 million worth of tickets on her Reputation stadium tour which kicks off this summer.

霉霉的演唱会票房向来是高居不下，预计今年夏天她的“reputation”巡回演唱会票房将达到4.5亿美元。

Swift is using a strategy deployed by Jay-Z and bands like The Rolling Stones -- price tickets high and have seats available on the primary market up until the day of show.

泰勒采取了同Jay-Z和滚石乐队一样的策略：演唱会开始之前，在主要市场拔高票价并且限量发售。

That means few, if any, early sellouts but huge revenues, as tickets, especially premium seats, are marked up much higher than previous tours.

这样一来，即使卖很少的票就能获得相当可观的利润，因为本次视野较好的座位的标价比之前的演唱会都要高。

In markets like Los Angeles, Swift has sold 110,000 tickets for her May 18 and 19 concerts at the Rose Bowl, an increase of 36 percent over her 2017 visit, where she performed six shows at Staples Center for 81,000 fans. Thousands of tickets for both Rose Bowl concerts are still available and promoter Louis Messina told Billboard in December he was confident every show on the tour would sell out over the next five months.

在洛杉矶，泰勒5月18.19日两天在玫瑰碗演唱会门票已经卖出了11万张，比2017年增长了36%，那时她在斯台普斯球场的演唱会到场的粉丝只有8.1万。如今玫瑰碗的演唱会门票还有上千张待售，该活动的筹办人Louis Messina12月接受Billboard 采访时说，今年的每场演唱会门票在5个月后都会脱销，她对此很是笃定。

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