高盛公司2017年的一份报告显示,千禧一代更喜欢没有标签或商标的衣服。当人们可以通过清晰明亮的Ins照片和精心编写的推文将自己打造成一个“品牌”时,就不会想在自己的胸前或包袋上为别人的产品打广告。
In a similar vein, cutting off someone else's identity enables you to create and peddle your own. While allegiances to the quality of a brand's clothing can stick, what the label symbolises - perhaps teens or older shoppers - doesn't always fit the image a person is trying to construct.
同样的,抹去别人的标识能够让你创造和张扬自己的个性。虽然人们可以对一个品牌的服装品质保有忠诚度,但是品牌所代表的形象(可能是青少年,也可能是年长者)并不总是与人们试图营造的形象相符。
And in the age of austerity, logos have long been regarded as a little gauche. Instead, high quality-clothing, with the neat finishes in beautiful fabrics, speaks for itself.
在经济紧缩的年代,商标一直被认为有些拙劣。相反,那些高端服饰靠整齐的做工和精致的面料就足以说明一切。
In response to the move away from obvious branding, fashion houses have toned down their logos. Abercrombie & Fitch have banned the "A&F" on sweatshirts and hoodies once ubiquitous in schools and on college campuses in the US, while bag manufacturers Coach and Michael Kors have changed-up their designs as sales of logo-heaving products ped, Business Insider reported.
【2017时尚盘点之趋势风潮 敢和穿骚粉的男友一起赴约吗?】相关文章:
★ 那不是我的狗
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15