国内电商巨头阿里巴巴的数据显示,今年前9个月,50岁及以上的人平均网购商品44件,人均消费近5000元。
An Amazon report also suggested that consumers over 60 years old took up the highest proportion among the buyers who purchased foreign products with a value of over 5,000 yuan.
亚马逊的一份报告也表明,在单笔消费超过5000元这一维度中,60岁以上的消费者在购买国外产品的消费者中所占比例最高。
Though the market is obviously huge, it is not always easy to bring home the bacon. It calls for patience and careful observation to enter the "silver hair" market, because consumers in this age group have a variety of demands.
虽然这一市场如此巨大,但要获得成功并不总是那么容易的。进入“银发”市场需要耐心和仔细的观察,因为这个年龄段的消费者有各种各样的需求。
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