该公司的知名创始人雷军上一次在2017年初宣布有可能制造汽车,随后又排除了“今后3到5年”这么做的可能性。
But Chinese social media took that as a hint that Xiaomi was planning an entry into this market, as Chinese tech companies increasingly looked to apply their design and marketing skills in the car industry.
但随着中国科技公司日益将它们的设计和营销技巧应用于汽车行业,中国社交媒体将此视为小米计划进入这个市场的迹象。
Tech savvy Chinese consumers increasingly see in-car “connectivity” — being able to do tasks such as shopping and browsing social media while on the road — as an important aspect in choosing a car.
精通科技的中国消费者在选择汽车时日益将车内“连通性”——在路上可以做购物和浏览社交媒体之类的事情——视为一个重要考虑。
Sixty-four per cent of Chinese polled by McKinsey in a study published last month said they would switch brands for better in-car connectivity, compared with 37 per cent of Americans and 19 per cent of Germans. In China, “Connectivity is a must-have feature”, the report said.
麦肯锡(McKinsey)在上月发布的一份研究报告中表示,受访的中国人有64%表示,他们将会因更好的车内连通性而改换品牌,而美国人和德国人的这一比例分别为37%和19%。该报告称,在中国,“连通性是一项必备功能”。
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