LVMH was the biggest investor in Madhappy’s $1.5 million seed round, among other investors including Tommy Hilfiger and the founders of Sweetgreen.
路易·威登集团在Madhappy的种子轮融资中投了150万美元,成为最大投资方,其他投资方有汤米·希尔费格和Sweetgreen(沙拉快餐连锁店)的创始人。
Madhappy creates streetwear staples at a higher-end price point, including things like $160 hoodies, $140 sweatpants, and $70 T-shirts. These pieces stand out because they’re often in bright colors, and they have positive sayings on them, including T-shirts that simply say “Optimistic.”
Madhappy以较高的价格推出了街头服饰,有160美元的连帽衫、140美元的运动裤和70美元的T恤。这些单品大都颜色鲜艳,很显眼,上面还印有积极的话语,T恤上就简单地印有“乐观”字样。
According to Raf, many traditional streetwear brands have a largely male audience, but Madhappy’s customers are more evenly split between men and women.
Raf说很多传统的街头服饰品牌的消费者以男性为主,但Madhappy的消费者中性别比例更为平均。
The brand launched online but has also launched pop-ups across the country, from Los Angeles to New York to Aspen, Colorado, to Miami.
这个品牌在网上有售,但也在全国开了快闪店,比如洛杉矶、纽约、科罗拉多州的阿斯彭和迈阿密等地。
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2020-09-15
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