"Our mission is to make the world a more playful place and VR can help us do that," chuckled Chris Young, SVP of Nickelodean Entertainment Lab.
Universal Music Group recently announced an alliance with tech-company WITHIN to create AR and VR experiences with UMG's artists for music fans.
Monica Hyacinth, SVP of Digital Marketing Innovation at UMG, told Xinhua, "the sound is better with VR, you hear the music the way it's meant to be heard. We intend to use AR and VR to reimagine our artist's music videos, augment locations, do 360 degree staging, and create a more meaningful and immersive experience between consumers and our artists."
Some networks are already actively embracing this cutting-edge technology.
Molly Swenson, humanitarian Co-Founder and Head of Brand at RYOT, thinks VR can serve a higher purpose. "Like we can use 800-lb gorilla brand advertising to make the world a better place, our VR doc on Nepal's earthquake had an almost 100 percent conversion rate from passive observers to active participants. That's transformative."
The Discovery Channel, the third largest cable channel in the U.S. and available in 409 million homes worldwide, including China, recently unveiled its first-of-its-kind, TRVLR, 360 degree VR travel series on the culture, history, traditions, and rituals of countries all around the world. Five million people have already downloaded the app to be immersed in 38 episodes of exotic foreign cultures and unique experiences from seven continents.
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