腾讯已经在全球各地推广其支付平台微信支付,但这是其首次进军英国。微信支付在英国主要面向中国游客,这样他们就可以在度假时使用手机支付。
It launched its payments system a decade after Alipay — which is run by Ant financial, an affiliate of Tencent’s biggest rival, Alibaba — but has since taken a 37 per cent slice of China’s market. The WeChat messaging app is ubiquitous in the country and has 980m monthly active users around the world. Users outside the home markets are mainly overseas Chinese or those with business or other connections in the mainland, for whom it is often the only way to communicate.
腾讯推出微信支付的时间要比支付宝晚10年,但自推出以来微信支付已占据中国市场37%的份额。支付宝的运营者则是腾讯最大的竞争对手之一阿里巴巴(Alibaba)旗下的关联公司蚂蚁金服(Ant financial)。作为一款消息应用,微信在国内得到广泛使用,其在世界范围内的月度活跃用户数量达到9.8亿。中国市场以外的微信用户主要是海外的中国人,以及与中国内地有商业或其他往来的人士。对后者而言,微信通常是与内地联系的唯一方式。
“Our primary focus is to better serve Chinese outbound tourists,” Tencent said.
腾讯表示:“我们的首要重点是更好地服务中国的出境游客。”
WeChat’s messaging service is one of a number of rivals to more popular services, such as WhatsApp.
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