A decade ago, November 11th was a tongue-in-cheek cultural “celebration” of single people in China. In 2009, retailer Alibaba turned the day into the country’s version of Black Friday — and eight years later, sales from the Chinese e-commerce’s one-day event has nearly doubled those from Black Friday and Cyber Monday in the US combined.
十年前,11月11日,在中国大家还是戏谑是单身狗庆祝的节日。在2009年阿里巴巴公司把这天变成了中国的“黑色星期五”,八年后这个中国电商在这天的收入是美国“黑色星期五”和“剁手星期一”收入总和的近两倍。
Alibaba hit a record $18 billion in just 13 hours.
阿里巴巴创下13个小时180亿美元的新高。
Alibaba reported that sales from Single' Day amounted to $25.3 billion, a 40 percent jump from last year's figures. (The number did not take into account some sales that began earlier in the week in honor of the event.) Additionally, the retailer hit a record $18 billion in just 13 hours on Saturday, eclipsing last year's record of $17.8 billion in 24 hours.
据报道,阿里巴巴双11单天的营业额是253亿美元,同比去年增长高达40%(这一数字还不包括双11前一周为庆祝该活动而进行的促销活动)。此外13个小时180亿美元让去年24小时178亿美元的战绩黯然失色。
Market research experts say the massive growth is attributed to retailers competing for a share of consumer spending in China's growing economy. In comparison, US sales between Thanksgiving until Cyber Monday accounted for $12.8 billion in 2016.
【围观了中国的双十一,外媒再次被震惊了!】相关文章:
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