Was it CNN’s Anderson Cooper? CBS’ Scott Pelley? ABC’s David Muir? No, this was Ronan Farrow.
If that name is surprising, well, MSNBC hopes it won’t be going forward. Farrrow’s MSNBC program, “Ronan Farrow Daily,” has been dogged by cancellation rumors for months (though none of them have proven out) and that speculation that has been bolstered by the program’s decidedly lackluster ratings. But MSNBC has plans for the Rhodes Scholar and former Obama foreign policy official whose youth (he is under 30) and family background (he is the son of actress Mia Farrow) have brought an extreme degree of attention to his fledgling effort in the world of cable-news.
“It’s about diving in deep,” says Farrow during a recent interview while reporting in Paris. His goal is to travel to places where big stories erupt, then find underreported facets, like discovering individuals whose lives have been changed by the news. He really enjoys “finding the human piece to tell the bigger story and push forward the narrative,” he says.
MSNBC executives acknowledge Farrow’s daytime program has not won in the viewership game, but suggest they see potential, both for TV and for grabbing attention from viewers who watch the news in new ways. Farrow has proven skilled in nabbing interviews with everyone from Mitt Romney to Angelina Jolie to Jeannette Bougrab, the partner of slain Charlie Hebdo editor Stephane Charbonnier, who gave a heart-wrenching account of life in the days after the terrorist attack on that publication. “I worked every angle and every connection that I had and ever worked with in government, and knew through random online connections,” Farrow says of his work to secure interviews while in France.
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