体坛英语资讯：70 years on new Chinas road to sports glory
Anta, China's leading sportswear company, now ranks the third in the world, after Nike and Adidas. China's sports manufacturing industry has transformed from "made in China" to "created in China." As more and more Chinese brands go global, Chinese enterprises have grown to be an indispensable part of World Sports Marketing, which saw seven Chinese companies's presence as sponsors at 2018 Russia World Cup.
After 70 years of development, China has became a world sports power out of nowhere. Aiming to achieve wider public engagement in sport, better competitive sporting performances, a stronger sports industry, a more vibrant sporting culture, and enhanced sports exchanges, a new era of Chinese sports is yet to come.
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