“有人看过这则广告的完整版吗?还是只有一张深谙此道的媒体人曝出来的图片?曝出来的图片以及后续转发很可能表明,原始广告是有一个大背景的,但是现在被误解了。社交媒体里这种事情太多了,大牌尤其喜欢做这种事。”
Social media users were quick to point out that Dove were also accused of racism in 2011.
用户很快发现2011多芬曾被以种族歧视起诉。
"Modern-day racial and gender prejudices have morphed into unconscious biases, and the popular reaction to the Dove ad mirrors that," Jaywant Singh, professor of marketing at Kingston University told The Independent.
金斯顿大学(Kingston University)市场营销教授杰万特·辛格说:“今天的种族和性别歧视已经演变成了无意识的偏见,群众对多芬广告的反应就是这样。”
"On the face of it, the Dove ad comes across as racist, or more simply, as poorly executed by a culturally insensitive agency. On the other hand, the audience reactions also show that the biases are still deeply-entrenched, and in that sense the ad serves as a ‘mirror to our prejudices’," he added.
“表面上看,多芬的广告好像是有种族歧视,或者简单来说,在多芬的企业文化里这不算敏感事件。另一方面,群众的反应也体现了这样的歧视现象仍然根深蒂固,广告正好‘反映了我们的偏见’。”
【黑人秒变白人?多芬沐浴露典型是在搞事情!】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15