京东的发展势头表露出欲与主要对手阿里巴巴竞争,以抢占中国奢侈品市场。贝恩咨询公司(Bain & Company)预期今年阿里巴巴的增长大约为2%到4%,接近3050亿美元。八月,阿里巴巴在商户-消费者网站天猫内创立了奢侈品频道Luxury Pa vilion,这个频道销售顶尖奢侈品牌,用户是由阿里巴巴预先指定的最富裕阶层。
“Like Tmall’s Luxury Pavilion, JD.com’s Toplife creates a space separate from the e-tailer’s mass-market platform in order to provide the high-end online experience that luxury brands require,” said Liz Flora, editor of Asia-Pacific research at the New York-based digital intelligence firm L2.
纽约数据调研公司L2的亚太研究编辑利兹·弗洛瑞(Liz Flora,)说:“京东的Toplife和天猫的Luxury Pavilion一样,都专门开辟了不同于大众电商市场的平台,应奢侈品牌要求只提供高端线上购物体验。”
JD’s Toplife and Alibaba’s Luxury Pavilion offer a great deal of similar service to luxury brands; both providing brands who work with them with additional offerings such as customer service, delivery, marketing and branding expertise.
Toplife和Luxury Pavilion为奢侈品牌提供的服务大同小异,都为合作品牌提供类似客服、快递、市场营销、品牌热度培训等服务。
Moreover, both platforms stress the need to connect online-to-offline (O2O) experience for luxury shoppers in China. Luxury Pavilion ultimately aims to test out Alibaba’s “New Retail” business model, which utilizes new technology to create more customized and interactive shopping experiences for consumers.
【京东和阿里巴巴恶战打响!奢侈品之争谁能赢?】相关文章:
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