“你们想要吗?四川辣酱。在海报上,或是,在你嘴里。仅限10月7日。”
然而,令其意想不到的是,这场营销最后演变成一场混乱。
McDonald's announced the Szechuan's return last week, describing it as a "really, really limited release" to special locations in the US.
麦当劳上周宣布重新推出四川辣酱,并称将在美国的指定门店“限量发放,数量极其有限”。
But fans online said some restaurants claimed they were only given 20 pots of the sauce per venue, while others received none.
但是网友们称,一些麦当劳门店称每家店只有20包酱料,而其他门店则一包也没有。
Fans took to social media to vent their frustrations after being unable to get their hands on the out-of-production dip.
由于没有得到已经停产的酱料,粉丝们纷纷在社交网络上发泄他们的不满。
One couple posted that they had driven for four hours to a restaurant stocking the sauce, but were left disappointed.
一对情侣发推特称,他们开了4小时的车来到一家有四川辣酱的麦当劳门店,但却失望而归。
另外一位网友称:“超级特别的麦当劳四川辣酱在下午2点开始发放之前就已经没了。人们都很恼火。‘限量'的意思是60包。”
“我所在的州只有两家麦当劳有四川辣酱。我去的店有20包。我排在大概第8位。排在第一的人穿了一整套瑞克姥爷的衣服,拿走了全部的20包。”
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