8月1日阿里巴巴开通了天猫奢侈品频道,首批入驻奢侈品频道的17个品牌包括巴宝莉、玛莎拉蒂和爱马仕旗下家居服装品牌。与此同时京东也宣布计划开设一家奢侈品销售平台,与对手阿里巴巴争夺中国高端消费者。京东PK阿里巴巴,谁在奢侈品大战中更有优势呢?
A Tmall mascot poses with a Maserati SUV Levante 350HP in Hangzhou, Zhejiang province, after the luxury carmaker sold its first 100 models on the Alibaba online platform. Starting at 999,800 yuan, Maserati sold all 100 cars in 15 minutes last year. [Xu Kangping/for China Daily]
Luxury labels are at the center of a new online battle between Chinese internet giants looking to cash in on the consumer craze for designer fashion. Big players such as JD.com Inc and Alibaba Group Holding Ltd are going head-to-head to capture a market which is worth billions of dollars a year.
奢侈品牌成了中国网络巨头的新战场。京东和阿里巴巴正在激烈抢夺这块每年价值数十亿美元的市场,二者都想利用消费者对大牌的狂热大赚一笔。
早在今年6月,京东就宣布与英国时尚精品购物平台Farfetch建立了战略合作伙伴关系(announced a strategic partnership with Farfetch UK Ltd),双方将合作创建全国奢侈品网购平台。
两个月后,阿里巴巴在天猫网站上专为奢侈品品类开通了奢侈品频道(launch the Luxury Pavilion site for blue chip brands),要和京东一争高下。
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